Posts by Kat Love

As the cursor blinks incessantly, an f-bomb-loving therapist stares in contemplation over her therapist website copy. As her brow furrows and and shoulders tighten, her mind is swirling to figure out if “sh*t” belongs on her website.  But literally the word “sh*t” To swear or not to swear? That is the question. And that question…

When we talk about “sales” on a therapist website, what we’re referring to is the experience, from design to words, that helps a website visitor become a client. When done well, the experience for your visitor includes: Deeper aspects of sales, such as confirming fit and caring for any further concerns are a continuation of…

So far, it seems to be a bit fuzzy as to exactly what therapists ought put in and where to put a Good Faith Estimate notice on their website. But with that said, the model notice shared by the CMS and the three options for how to implement the notice below are solid guesses as…

It’s important to make the exchange of documents and messages with your clients as easy as possible, so it makes sense if you’re asking something like, “how can I add a client portal to my therapist website?”  Maybe there could be a login page where your client could set up a user account and access…

Whether the copy feels dead, the images just don’t give the right vibes, or something is just no longer feeling like it reflects you, there comes a time when you’ll be needing to give your therapy website an update. Let’s walk through 9 of the easiest ways you can update your therapy website today. Many…

If you feel like writing the About page for your therapist website is a challenge, you’re not alone. In fact, many therapists have websites with an About page that they don’t feel confident about. They may have written something they feel doesn’t reflect them, or that it is too long and wordy. Perhaps the page…

“Should I list my fees on my therapist website?” is a question that induces anxiety in many private practice therapists. And it can be a wild ride. One minute you feel like there is no way you will ever post your fees and the next, you exclaim, “no, I really ought to!” There are thoughts…

Q: I am trying to define one of my three niches (I know three can be a lot…lol), but can’t figure out what to title it on my website. I am looking to work with the successful professionals who are on top of things and rock it at work, but in their personal lives not…

As the main author of the Empathycopy blog and creator of Empathycopy, I thought it would be fun to share the story of how I became a copywriter for therapists. From discovering my mission to help therapists with their websites, to noticing an opportunity to help with writing, to creating a service that has now…