When crafting a therapist website, it’s not just about presenting qualifications and modalities; it’s about creating a space that resonates with the clients you want to help. If you are an LGBTQ+ affirming therapist, it’s important to thoughtfully write LGBTQ+ inclusive content so you’ll actively signal to queer folks that you not only ‘get it’ but are a trusted and affirming option for their therapeutic journey.

LGBTQ+ individuals often face unique challenges, from societal discrimination to familial rejection. An LGBTQ+ affirming therapist’s website has the opportunity to be an extension of their clinical space: a place where queer clients know they can explore their identities and experiences without fear of judgment or invalidation.

Pages Create Space For LGBTQ+ People To Be Understood

Pages provide the space for a visitor to be seen and understood, laying the foundation for building trust. In the context of therapist websites, crafting empathetic and inclusive pages is crucial, as they serve as the initial point of contact for potential clients seeking support.

Create a page just for LGBTQ+ services. Here are some ideas of what you could name the page:

  • LGBTQ+ Therapy
  • LGBTQ+ Affirming Therapy
  • Therapy For LGBTQ+ People
  • LGBT Affirmative Therapy
  • Queer Affirming Therapy

Base the name of the page on what may resonate most with your best fit client. 

Who Is Your LGBTQ+ Client?

When writing any page of a therapist website, it’s important to consider who the audience of that page is. So for your therapist website’s LGBTQ+ page, you’ll want to jump off with some curiosity around who your ideal queer client is and what brings them in. Questions to consider asking include:

  • What were they struggling with that motivated them to seek therapy?
  • What are their hopes and goals for therapy?
  • What barriers have they encountered in accessing affirming care in the past?
  • How can your therapy practice uniquely support them in their journey towards wellness and self-discovery?

Examples Of LGBTQ+ Struggles To Reflect In Your Website Copy

When considering the audience for your therapist website’s LGBTQ+ page, it’s crucial to recognize the diverse range of struggles that queer individuals may face, both in terms of general mental health issues and those directly related to their LGBTQ+ identity.

If you are LGBT affirming, it’s helpful to connect into what your unique best fit clients are struggling with. Your empathy for your clients can guide you as far as what to write on your website.

That said, here are some types of struggles that may sound familiar. Do any of these descriptions sound like your client? If so, they could be starting off points for what to reflect in your website copy on a LGBTQ+ page. 

Mental Health Focus:

Consider Alex, a queer individual struggling with anxiety and depression. Their primary concern is managing these mental health issues, which may or may not be directly linked to their LGBTQ+ identity. For Alex, finding a therapist who is knowledgeable and empathetic about queer experiences is essential, but their main goal is to address their mental health struggles. 

Queer-Identity Challenges:

On the other hand, imagine Taylor, who is navigating the complexities of coming out later in life and facing resistance from their family. Taylor’s struggles are directly tied to their LGBTQ+ identity, encompassing issues like societal discrimination, family dynamics, and self-acceptance. For Taylor, finding a therapist who not only understands these unique challenges but actively supports them in their journey is paramount.

Navigating Online Spaces:

Jamie, a transgender individual, is deeply impacted by societal and community invalidation, often finding themselves caught up in media and internet rabbit holes filled with transphobia and violence against trans individuals. The constant barrage of negative messages and discriminatory content takes a toll on Jamie’s mental health, exacerbating feelings of isolation, fear, and self-doubt. Seeking therapy for Jamie isn’t just about addressing general mental health issues; it’s about finding a safe space to unpack trauma and navigate the complexities of their identity in a world that includes entire communities that band together against transfolks.

Facing External Hostility:

Ryan, a gay individual, regularly encounters external hostility and discrimination in their daily life, experiencing verbal harassment, microaggressions, and even physical threats simply for being open about their sexuality. The constant fear of rejection leaves Ryan feeling anxious, hypervigilant, and emotionally drained. Therapy serves as a lifeline for Ryan in navigating pervasive hostility, empowering them to build resilience and coping strategies while living authentically in a society that often seeks to invalidate and erase queer identities.

Tailoring Your LGBTQ+ Therapist Website Content to Address Specific Challenges

Understanding the distinct needs of each audience segment allows therapists to tailor their website content effectively. 

For clients like Alex, empathizing with the challenges of things like anxiety and depression alongside affirming language about LGBTQ+ inclusivity can make all the difference. 

Meanwhile, for clients like Taylor, offering understanding around struggles of coming out, gender identity exploration, and coping with discrimination demonstrates a commitment to addressing their specific needs. 

Additionally, recognizing the experiences of individuals like Jamie and Ryan, who face challenges related to societal and online hostility, highlights the importance of reflecting an understanding of the bigger picture of what it means to exist as a queer person in a queer-hostile world.

Does Training Matter? Yes and No.

When it comes to showcasing your qualifications as an LGBTQ+ affirming therapist on your website, the question of whether training matters can be nuanced. In some cases, having specific credentials or licenses, such as ASSECT (American Association of Sexuality Educators, Counselors, and Therapists), can carry weight, especially if they are well-recognized within the LGBTQ+ community or among those who might refer clients to you. If you possess such credentials, it’s important to highlight them on your website.

Additionally, listing training in LGBTQ+ areas can further bolster your credibility. Displaying a substantial amount of training in LGBTQ+ topics demonstrates a dedication to understanding and addressing the unique needs of queer individuals.

However, simply listing training alone is not enough to establish trust and connection with LGBTQ+ clients. While credentials and training can lend credibility, what truly matters is how you reflect the experiences and struggles of LGBTQ+ individuals on your website. Understanding and empathizing with the challenges faced by queer clients, and articulating how you can support them, are paramount.

So while training and credentials can be beneficial, it’s the authenticity and empathy conveyed through your website content that will resonate most with queer individuals seeking support.

Additional Layers Of Safety To Consider

“You’re saying you’re LGBTQ+ friendly, but if I don’t feel safe in the community, why would I feel safe with you?”

For queer folks that have not found acceptance and belonging in the LGBTQ+ community, simply knowing that a therapist is LGBTQ+ affirming might not be enough.

Some queer folks face exclusion or discrimination based on factors such as race, gender identity, or socioeconomic status.

Others are not accepted across the community generally. Like bisexual individuals may encounter unique challenges, including erasure, biphobia, and a lack of understanding about the fluidity of their attraction even among other queer folk.

It’s essential for therapists to demonstrate understanding on their websites when it comes to diverse experiences within the LGBTQ+ community. That could mean being intersectional or stating certain identities are welcome outright.

Expanding Your LGBTQ+ Inclusivity Beyond Your Website

To truly embody LGBTQ+ inclusivity, consider expanding your efforts to all facets of your presence. 

For instance, you could utilize social media platforms as channels for advocacy and community building, sharing affirming content and engaging with queer-positive voices. Or you could leverage your blog to address unique mental health challenges within the LGBTQ+ community, positioning yourself as a trusted ally and resource. 

There are opportunities in the community too. You could actively participate in LGBTQ+-focused networking events, advocate for inclusivity in professional circles, and teach or participate in ongoing education to deepen your understanding of LGBTQ+ experiences. 

By integrating inclusivity into your marketing, networking, and ongoing education efforts, you can deepen your commitment to providing affirming therapy spaces for LGBTQ+ people.

Create An LGBTQ+ Affirming Therapist Website

Creating LGBTQ+ inclusive pages for therapist websites isn’t just about ticking a box; it’s about fostering understanding, empathy, and safety for queer individuals seeking therapy. By identifying and catering to the diverse needs of LGBTQ+ clients, therapists can create spaces where they feel valued, seen, and supported on their journey towards healing.