Therapist Website Copy Tips

5 Common Mistakes That Make Your Therapist Website Copy Ineffective

Website copy is only effective if it helps your website visitor know who you are and reach out for your help. But writing effective copy is more challenging than it sounds. It’s not like writing an academic paper nor is it like writing an email to a friend. For copy to be effective, it needs…

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Q&A: Where Should I Put Info About Special Training On My Website?

Q: “I also am trained in EMDR and would like to highlight and include this somehow in my site. There are very few therapists who practice this in my area so would like this to be noticed. Any ideas where to include that? I can write some copy that explains EMDR and there are several…

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Are You Being Too Salesy On Your Therapist Website?

What does it mean when we say something is “salesy?” For me, something feels salesy when I’m being pressured, cheated, convinced, or fooled into needing something that I actually don’t want, don’t need, or isn’t of benefit to me. It can also feel salesy when the results sound too good to be true. You know,…

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Service Page vs. Specialization Page: Are You Confusing The Two?

If you are new to being online or if you’ve been online a while, knowing how to write and organize your website’s copy can be challenging. One thing that can help is getting more clear on the purpose of each page of your website. For instance, you may want to explore: Who is a page…

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You Already Know What Needs To Go On Your Website

This isn’t a how to post. This isn’t a post where you’ll learn about common mistakes to avoid or insights to implement. It’s a post to encourage you. A post to give you a bit of hope. What I Know To Be True About Therapists: They Have Incredible Empathy After working with therapists for years,…

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Stop Writing Your Therapist Website Like People Want Therapy

If you visit any therapist website, you’ll see statements like the following: “We can do EMDR” “Psychotherapy services available” “Get therapy today” But no one wants to go to therapy. Nor do they want the modalities that many therapists use. Psychology, mindfulness, CBT, Gottman. These are not wants. People Want The Transformation What people truly…

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4 Signs You Need To Rewrite Your Therapist Website Copy

The top sign that your website copy is working is that incoming clients will let you know. They’ll share stuff like,”It was like your website was speaking to me!” or like, “I knew you would understand me, just from reading your website” But what if you aren’t getting clients in your door? And much less…

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